Marketing Communications

Every product, company and event must market themselves in public, in order to draw attention. First, they have a primary objective in mind, then use Marketing Communications to connect to the audience.

The objectives of this could be for Increased Sales, Better Reputation, or even just Brand Awareness, and revolve around the 4 P's of marketing; Product, Place, Price and Promotion. Firstly, the product would be created, in this case tickets for WWRY or the Olympics. Secondly, the place would determined where to advertise and display the product. The price would be how much you are selling for, and the promotion would be if there are any deals included, just to maximise the objective's potential.

“The means by which a supplier of goods, services, values and/or ideas represent themselves to their target audience with the goal of stimulating dialogue leading to a better commercial or other relationships”  (Egan, 2007)

This is a diagram of the Communications Process (P.Hall, 1991) and shows how you get the marketing idea to reach your desired audience. The diagram is effective, including contributing and differing factors such as Noise, and also has a Feedback section for a repeated, better turnout. 

I'm gonna have a look around town, check out the sites, and get back to you about how WWRY and the Olympics uses these things for marketing :)