We Will Rock You Advertisment

Firstly, We Will Rock You has been around for eleven years, and when it first came out, EVERYONE knew about it. They had advertisements all around London; on the buses, billboards etc      But years later, most of the public is aware of the Musical and it's popularity. It has become a pseudo-brand; an icon in the theatre industry. So with such a great reputation and awareness, their advertisement expenditure has decreased. But, I did manage to come across some!

This little poster was in Charring Cross Underground, which is only two stops from the Dominion Theatre. There were also some more on the escalators in surrounding stations, but I wasn't fast enough to catch any.  Damn my slow camera skills...

I did go into most areas of London, but the only adverts I could find were the odd one in the Underground (most of them near to the Dominion) and a large advert on the side of a bus to the O2 (again, I failed to get a picture. it was moving).  So I'm thinking, they have purposely placed small adverts in the area, so if people are having a day out in London, they could attract potential theatre goers. Also, the Underground is the easiest way to get around London, and is used by 1,107 million people every year, therefore their adverts are seen by so many people. My opinion, is that they have done a great job of choosing their Market, especially at first; they got their name out there for everyone to recognise, and allowing their reputation to take control, their advertising has become subtle, yet effective.

http://www.tfl.gov.uk/corporate/modesoftransport/londonunderground/1608.aspx

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