The Olympic Website

Cool, I've had a look at their website. Google, as we all know and love, is by far the greatest search engine of all time. But we are looking for something called search engine optimization. Now, if you were looking for a website and you 'Googled it', and it was the first on the list, it would have good search engine optimisation. But if you had to scroll down a couple of pages, then it has bad search engine optimisation. We get it? Also, sometimes you will see a little yellow highlighted section at the top. Websites pay to have this done, so people can find their site easier and raise their website's hits. But the natural search is always better. In fact, 72% of people prefer the natural search.  Think about it, when was the last time you clicked on the yellow section?

All right then! The London 2012 Olympics has great search engine optimisation, coming first, but obviously after the sponsored search. Lets have a look at their website.

A great front page says a lot about the event. It has their logo in the top left hand corner, with the slogan 'Inspire a generation'. A big picture in the middle which changes every 6 seconds to keep the viewer entertained, and a highlighted search bar for all your searching needs. They also have a little section showing the top 5 countries in the Games, just on the front screen, because they know that a lot of people will attend the website just to see who has what medals.

It also has great site navigation, especially with that black bar above the picture, it links you to all areas of the site. The Photos section especially have a great archive of pictures including snap shots of the sports, some of the intense crowd and some just of the magnificent buildings and venues. But one of the greatest parts of the website is it's direct link to any sport you want. just put your cursor over the Sports section on the bar, and it has a little drop down.

Overall, this website is a user friendly site, with clear labels so people know how to find exactly what they are looking for. Also, it is endless; there are no 'dead ends' as it always has a search bar, or some form of link, so there is no need to press the back button. The colours are great; with a white back ground, all important areas are highlighted so the user is drawn to the links.

In case you didn't get the link before, here it is again! :)

http://www.london2012.com/