The Difference?

The last two posts have been primarily about me showing you how the two events advertise in London, using different methods such as Billboards, Public Transport and reputation. But what is the difference?

We Will Rock You depends on it's reputation from years of solid reviews. Because of this, there is little need to advertise quite as much as it did when it was first released. However, it does have the odd poster in the surrounding underground stations just to tell people that it is still out there. It would be pointless to advertise in such places as Manchester, as the distance is too far. This would come under their marketing strategy, as they know not to advertise everywhere, but just in places where they are going to target and effect their desired audience. But the Olympics is a national event being held in London, and as it is only being held for 3 weeks, they make a big deal out of it. The host town is full of advertisements, with a range of media being used. Don't get me wrong, We Will Rock You is a large, popular event doing exceedingly well. But the scale of the Olympics being literally worldwide with an estimated 1 billion people watching the opening ceremony is hard to match up to. According to The Guardian, the Games are costing round £9.3 billion, and with that amount of money, they can afford to advertise however much they want. On top of that, here us a small list of companies sponsoring the event.

Coke-a-Cola
acer
McDonald's
P&G
Panasonic
 SAMSUNG 
VISA

These are just a hand full of the supporters, providers and overall sponsors of the event, and as you may well recognise most, if not all of these, it goes to show how much money is pumped into the advertising., hence their advertising methods are different.

http://www.guardian.co.uk/sport/2012/mar/09/olympic-games-budget-cost