Yep guys, this is the one. The last post of my comparison blog. throughout our journey, we have seen the basics of the two events, their advertising and marketing strategies, some primary research of where they place adverts, an analytic view of their websites and search engine optimisation, and of course their direct marketing. What conclusion have we come to?
The Olympics is a worldwide event, and an absolutely incomparable in size and distribution. They can afford the best advertisement spaces, and have a marketing team on a larger scale then any other. However We Will Rock You are a west-end theatre show, but they have managed to run for 11 straight years, relying on their reputation. Not all productions can do that! if they just advertised abit more, and created a great marketing comeback, their sales would go sky high.
I'd like to thank you all for reading, and remember, attend as many events as you can, even the little ones ;)
http://www.youtube.com/watch?v=ZD74-1G9o_U
Here's a song to remember our time together
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